Data-driven SEO is an approach to search engine optimization that relies on analyzing and leveraging data to make informed decisions and drive results. Companies need data-driven SEO because it provides valuable insights into user behavior, search trends, and website performance. By using data to guide their SEO strategies, companies can better understand their target audience, identify keyword opportunities, optimize website content, and measure the impact of their efforts. Data-driven SEO enables companies to make data-backed decisions, stay ahead of competitors, and improve their search engine visibility, organic traffic, and overall online presence.